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Prepare Your Home for Sale
Some Thoughts on
Condition
Product (your home & its condition), Place (location), People,
Promotion & Price, the 5 P's in classical marketing drive buyers
and compel them to buy your home vs. the one around the corner.
The more we do together to improve the four P's the more will be
the last P, Price.
Of all the things you control when selling your
home, the condition of the property (Product) is one of the most
important, after Price.
A crucial part of marketing any product is the
presentation of the product. Corporations and retail businesses
understand this concept and pay millions of dollars each year to
advertising and marketing consultants to get the best advice
possible.
The same is true for real property. In order to
compete effectively with other sellers, home-owners must present
their homes to the marketplace in an attractive, desirable
condition. When you bought your home, you probably comparison
shopped. Well, buyers are still doing that today. According to the
National Association of REALTORS®, the average
purchaser looks at 10 to 20 properties prior to purchasing a home.
Regardless of how many properties are on the market, available
buyers will always seek the best priced property that is in the
best condition.
Think Like a Buyer:
You are not just selling a house. You are
selling shelter, life-style, and dreams. People always want the
best for themselves, and your home should represent the buyer’s
answer to this goal. Put yourself in the buyer’s shoes! Remember,
they arrive at your front door wanting to find the right home.
Don’t make them search somewhere else for it. If you have done
your homework, every room in your home will
create a desire for the buyer to stay.
Start Making a List:
Walk outside and take a look at the property
through the critical eyes of a buyer. Is there anything that needs
painting, repairing, looks worn, or is outdated? Start writing
these items down on your list. Walk through the interior and do
the same things. Ask for the assistance of everyone in your
family. After all, a shorter sales time will benefit everybody in
the family.
Do as Much as You Can Before Putting Your Home on the Market:
Complete as many of your repairs, improvements,
and enhancements prior to your first showing. You will want to
talk to you Realtor to compile the list that makes sense for your
home and area before spending too much time and money. Some
improvements may even cause a buyer to turn around and walk out.
Ask the professionals.
What You Can Do
Increase your chances. The
more people who see your home, the more likely you are to sell it
quickly. Yes, it’s inconvenient to show your home at dinner time,
but if the people buy your home, isn’t it worth it?
There shouldn’t be any major housecleaning at this point.
The kinds of tasks you ought to
be concerned with now are simple ones; making the beds, stuffing
last night’s dirty pans in the dishwasher, picking up loose
newspapers, etc. Even young children can participate by “cleaning”
their rooms.
If the season is appropriate,
open the windows in each room
and let in some fresh air. Stale air isn’t appealing, particularly
in a home with smokers or pets.
Keep your thermostat at a comfortable setting.
Turn on all the lights
for every showing before
prospective buyers arrive. This also gives you an opportunity to
select the lighting effects you want for each room. No area of
your home should be dark.
Turn off the
television
and turn on light, background music.
Arrange for pets and children
to be at a neighbors. Perhaps it’s unfair to lump children with
pets, but young children can distract buyers from their purpose.
Keep pets away from buyers.
Don’t try to “sell” the house with words!
By this time you have
prepared the house for sale; let it sell itself. Buyers buy on
emotion—theirs, not yours! Keep the emotions under control.
“Depersonalize”
the house as much as
possible. Take down any extra family pictures that are hanging on
the walls or displayed on the shelves. They will often distract
the buyers attention from what is most important ... the house!
Most importantly,
please leave the home during all showings.
It is uncomfortable and difficult for buyers to view the home when
owners are present. Oftentimes, they will rush through the home
and not give it the proper attention your home deserves.
90 Ways That
Could Sell Your Home Faster
-- A detailed list that may make help sell your home faster and
for more.
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